Review Responses are Crucial To Promoting New Business
From TripAdvisor:
“Research shows that weIl-crafted Review Responses can actually help neutralize the impact of a negative review: 85% of survey respondents agreed that a thoughtful response to a bad review improved their impression of the property.”
From Google:
“Statistics show that of the customers that received a response from a company after posting negative feedback about their experience, 33% turned around and posted a positive review, and 34% deleted the original negative review.”
From Yelp:
“Negative reviews can feel like a punch in the gut. It hurts when someone says bad things about our business. For you founders and sole proprietors out there, a negative review can even feel like a personal attack. The good news is that by responding to your reviewer and establishing a genuine human relationship, you have a chance to help the situation and maybe even change this customer’s perspective for the better. We’ve heard lots of success stories from business owners who were polite to their reviewers and were accordingly given a second chance.”